Simple set up
- To get access to Facebook advertising, you need to either 1) create a new Facebook Page or 2) be given the role of Advertiser on an existing Facebook Page. Once you're working on a Page, you'll be able to start creating ads from the Page itself or through other Facebook tools like ad creation. If you don't have a business Page, don't worry. Creating a business Page is easy.
- If you've created a profile, group or event for your business but not a business Page, that's okay too. It's not too late to transition to a business Page.
Your audience is on Facebook
Ads tailored to your specific goals
Simple ad solutions
- Boosted posts:Boosting a post may help you get more people to like, share and comment on the posts you create. Boosted posts are also a way to reach new people who are likely interested in your content but don't currently follow you on Facebook.
- Page promotion: Promoting your Page may help you get more people to like and follow your Page.
- Website promotion: Promoting your website may help you get more people to visit your website.
- Promote call-to-action button: People can interact with your Business Page through your page's call-to-action button. It can be customized to promote your page objectives, such as allowing visitors to book appointments, make purchases or lead them to your website. Creating a call-to-action ad helps drive conversions that matter to your Business Page.
Advanced ad solutions
- Lead generation: Collect lead information from people interested in your business.
- Conversions: Get people to take valuable actions on your website or app, such as adding payment info or making a purchase. Use the Facebook pixel or app events to track and measure conversions.
- Brand awareness: Reach people more likely to pay attention to your ads and increase awareness for your brand.
Organic reach has a limit
Set reasonable budgets
Ads are Scalable across social media
Targeting capabilities
Choose from multiple ad creatives
Measure your success
QUICK READ: See Why You Can't Advertise
Helpful notifications
Facebook moves fast
- Advertiser Help Center: The Ads Help Center is a one-stop shop for comprehensive education and tips on how to use Facebook's ads products.
- Blueprint: If you want have a little extra time and want to immerse yourself in courses that will help you take your advertising up a notch, consider giving Blueprint a try.