Why you should advertise on Facebook- With 2 billion monthly active users on Facebook, you might wonder if Facebook advertising is the best course of action to help you grow your business. The following list outlines the many reasons why advertising on Facebook is a smart choice for businesses, whether you're a business that's just getting started on social media or a business that's looking for new ways to grow.
Simple set up
- To get access to Facebook advertising, you need to either 1) create a new Facebook Page or 2) be given the role of Advertiser on an existing Facebook Page. Once you're working on a Page, you'll be able to start creating ads from the Page itself or through other Facebook tools like ad creation. If you don't have a business Page, don't worry. Creating a business Page is easy.
- If you've created a profile, group or event for your business but not a business Page, that's okay too. It's not too late to transition to a business Page.
Your audience is on Facebook
As mentioned, there are 2 billion people active on Facebook each month. That means you have the opportunity to reach current customers, new customers and people interested in your business or organization.
Ads tailored to your specific goals
Facebook offers a range of advertising objectives, so you can choose the option or options that best suit your needs and your business goals. You should always select the advertising objectives that will help you reach your goals. Whether your goal is to drive engagement on a post, send people to your website or find new leads for your business, there's an advertising objective optimized to help you reach it. You'll always have the power to select from a range of objectives that help you meet your specific business needs.
Simple ad solutions
You can create ads quickly and easily directly from your Facebook Page. To create these types of ads, just look for the Promote button on your Page. Or, try boosting a post by clicking the blue Boost Post button at the bottom right of certain posts. Below are some of the ad solutions you'll find directly on your Facebook Page:
- Boosted posts:Boosting a post may help you get more people to like, share and comment on the posts you create. Boosted posts are also a way to reach new people who are likely interested in your content but don't currently follow you on Facebook.
- Page promotion: Promoting your Page may help you get more people to like and follow your Page.
- Website promotion: Promoting your website may help you get more people to visit your website.
- Promote call-to-action button: People can interact with your Business Page through your page's call-to-action button. It can be customized to promote your page objectives, such as allowing visitors to book appointments, make purchases or lead them to your website. Creating a call-to-action ad helps drive conversions that matter to your Business Page.
Advanced ad solutions
You can also use Ads Manager to create and manage ads on Facebook. To start creating ads, you'll just want to go to facebook.com/ads/create. With ad creation, you'll unlock access to more ad types than you can access from your Page. See below for a list of some of the ad objectives you'll find there.
- Lead generation: Collect lead information from people interested in your business.
- Conversions: Get people to take valuable actions on your website or app, such as adding payment info or making a purchase. Use the Facebook pixel or app events to track and measure conversions.
- Brand awareness: Reach people more likely to pay attention to your ads and increase awareness for your brand.
Organic reach has a limit
While creating, optimizing and posting regularly to your business Page is a good way to reach new people and your current customers, you may want to consider advertising to help you expand your reach and grow your online presence more quickly. Today, more and more content is being generated on Facebook, and that means it may be harder for you to get your content in front of the people you care about most. To keep your audience engaged, reach new people, and share your newest products or services, give Facebook ads a try.
Set reasonable budgets
You can choose advertising objectives that work within your budget and set a custom budget based on the needs of your business. For most ad types, the minimum budget you can spend per day ranges from $1 to $5. You can also adjust your budget, pause or stop ads as finances change for your business. For extra security, consider setting up an account spending limit. An account spending limit is an overall limit on the amount of money your ad account can spend across all ad campaigns (also called promotions). Setting an account spending limit can be a helpful way to control your costs and make sure you don't spend more on ads than you want to.
Ads are Scalable across social media
Facebook ads are integrated across social media platforms. When you advertise with Facebook, you may be able to show your ads in places beyond Facebook's newsfeed. Depending on where you create your ad and the type of ad you create, you can choose to place your ads in Instagram, Messenger and Audience Network. This means your ads may still reach people whether they're on Facebook or a different app/website entirely.
Targeting capabilities
Facebook ads can be targeted to people by location, age, gender, interests, demographics, behavior, and connections. You can also use more advanced targeting tools such as Lookalike Audiences that let you target people who are similar to the people who already engage with your business, or layer your targeting options to get more specific with your audience selection.
Choose from multiple ad creatives
When you advertise with Facebook, you'll have the option to run ads that include creative like videos, images, slideshows, carousels, collections or canvases. You can pick the creative that works best for your brand and your audience. Plus, you'll be able to use Facebook's measurement tools to learn how much people engage with your ads based on the creative you've used.
Measure your success
Each ad you create can be measured using insights, metrics and tools provided by Facebook. With Facebook's measurement tools, you can understand the effectiveness of your ads, the creative that drives the best results and get access to tools to help you find your audience and reach more of the people you care about.
QUICK READ: See Why You Can't Advertise
Helpful notifications
Facebook provides emails and notifications about your ads. Notifications may include alerts on when your ads are approved, when a new report is ready to be viewed, when you have a low account balance and more. You can change your notification preferences at anytime. You may also be eligible for tips and notifications from the Facebook Business bot in Messenger. The bot let's you know when one of your promotions has ended and shares easy entry points to re-boost promotions.
Facebook moves fast
If you want to keep up with the latest advertising features available, there are a several resources you can use to stay informed.
- Advertiser Help Center: The Ads Help Center is a one-stop shop for comprehensive education and tips on how to use Facebook's ads products.
- Blueprint: If you want have a little extra time and want to immerse yourself in courses that will help you take your advertising up a notch, consider giving Blueprint a try.
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